Our marketing plan includes comprehensive primary/secondary research and collection of observational data. We conduct B2B and B2C surveys that provide insight to prospective buyers. Our secondary sources are highly sourced statistical datasets and market intelligence articles.
Our process is alignment of objectives, methodology, collection, analysis and recommendations.
We establish your ideal B2C target market including demographics/psychographics and your B2B target firmographics. This provides an analysis of the size and growth rate of the market, including data on market size, share and market segmentation.
Derivative of our market research component, this section provides analysis of market demand, including data on consumer behaviour, customer preferences and buying habits.
Analyze your competition, including data on the number of competitors, their market share, and competitive advantage.
Understanding your marketing mix is critical to an effective marketing strategy.
Product: features/benefits, unique selling proposition
Price: where should you position your price point in the market place?
Place: understand your ideal distribution channels
Promotion: how should you advertise to most effectively penetrate your target market?